How to Use Lower Costs to Attract More Customers on Facebook and Instagram?
Facebook and Instagram are the social media platform used by most users in Hong Kong. Using the valuable data of this large platform is a good opportunity for companies to carry out digital advertising promotions. Whether you want to increase the level of interaction of your posts or attract people to your website, we can help you get the desired results with lower advertising costs and attract more target customers’ attention.
Facebook and Instagram Ads Attract a Huge Customer Base
Hong Kong currently has 4.8 million active Facebook users, accounting for 68% of the total population of Hong Kong (statistics as of January 2020). Facebook still maintains its dominant position. Users between 30 and 50 years old are the largest user group and the most active and consumer users.
For young consumer groups are very active on Instagram. If your target customer is a young consumer group, you should choose IG advertising. We use multiple ad types and formats and precise audience settings. Whether you want to increase the level of interaction of your posts or attract people to visit your website, we can help you get the desired results with lower advertising costs and attract more target customers’ attention.
Facebook廣告抓住龐大的消費群
香港現有480萬名Facebook活躍用戶，佔其香港總人口的68%（數據統計至2020年1月止），Facebook 仍然維持霸主地位。30至50歲的使用者是最大的使用者群，亦是最活躍最有消費力的用戶。如果你還未開展facebook廣告推廣那麼可說流失了接觸這480萬人的機會。
Facebook廣告的必要性
或者你會覺得單純的Facebook post或Story Post發佈已經足夠，但背後卻是你可能不知的自然觸及率僅有2%，這等於沒有付費的Facebook廣告助攻，你花盡心思努力做出來的Facebook Post只會有僅僅2%的人見到。
The Main Target Effect and the Key of Facebook & Instagram advertising
1) Traffic ad
Traffic goals draw people to your website’s landing page or application. Learn more about your product or service, and buy with confidence. A good landing page is the key here.
2) Interactive Advertising
Interactive goals allow more users to view your Facebook posts or fan pages and interact with them. In this way, you can strengthen the promotion of the post or increase the supporters of the page, and you can also attract users to your supporter page to receive offers or increase the number of supporters participating in the page activities. Good interactive response is the key here.
3) Message Advertisement
The purpose of message advertising is to attract more users to send messages directly to your business via Messenger, WhatsApp or Instagram. This is a fast and mature customer service technology
Four Features of Reform's Facebook and Instagram Advertising Service
1. Provide Advertising Suggestions
We use target customer types and consumer preferences to provide advertising recommendations suitable for our customers. In addition, during the advertising process, we will provide customers with appropriate advertising adjustment suggestions based on different advertising stages and advertising effects.
2. Set Accurate Audiences Based on Your Goals and Reduce Advertising Costs
We provide different advertising goals. We focus on your business goals and set precise advertising audiences. You can set audience groups based on location, age, gender, interests, and even behaviors so that Facebook and Instagram can push your advertising information to the correct location, and customers interested in your products or services will bring you potential customers, thereby greatly save unnecessary expenses and advertising costs. Especially for beauty, medical, education and operating shopping platforms, they have good advantages.
3. Provide Advertising Content Conception and Design Services
We write special page advertisements according to the client’s advertising goals. At the same time, according to the integration of the multimedia materials provided by the clients, we carefully design various types of advertising materials, such as advertising pictures, GIFs or videos, and publish advertising posts that attract customers.
4. Advertising Performance and Strategy Report
For each group of advertisements, we will provide advertising performance data so that customers can clearly understand the whereabouts of advertising costs and the effect of achieving advertising goals. At the same time, combined with the advertising effects, we will provide adjustment recommendations for the next advertisement.
Our Facebook and Instagram advertising service will also combine a variety of advertising forms to help you achieve the most perfect advertising combination, so as to obtain accurate advertising. As long as you use advertisements for promotion, your products will attract a large number of potential customers, improve business efficiency, use lower advertising costs to promote your promotional plans and develop new potential customer groups.
Our Service Workflow：
Step 1 - Analysis
Step 2 - Advertising Production
Step 3 - Set Ad
Step 4 - Optimize Advertising
Step 5 - View Performance
Data Sources : Tech News https://technews.tw/2019/11/01/facebook-2019-q3-reports/
Don’t Give up Million Facebook & IG Users
Contact Our Marketing Consultant Immediately
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*Services include: 1 group of FB or IG ad management each month
*The service contract period is 6 months; pictures, videos and text references are provided by the customer
